In today's technology and social media-driven societies they say “Content is King”. King or queen we can’t say but we know for sure that content marketing is definitely on the hot list of buzzwords these days for it’s the number one way to improve traffic, gain leads, and drive sales.
Did we just say drive sales? Yes you read it right - drive sales! Traditionally, advertising has been about telling stories to sell a product, service or idea. Today with content marketing, the selling and the storytelling are intertwined to support consumers throughout their purchasing journey with entertainment and information in real time and hence increased conversions.
So is it only sales that we focus on when preaching and practising content marketing or is there more to it? To stay focused on the results we document the rationale behind opting for content marketing.
At Marketing Penguin we follow a thoughtful approach to create a content strategy that builds trust and authority among your ideal customers. Hence we start by creating buyer personas and then craft content that’s interesting and interactive.