Email marketing is using email to get your marketing message in front of your audience. That’s a well known fact! But isn’t it dead? Not at all! Although it’s not discussed as much these days and is overshadowed by talks around social media strategy or the need for customer analytics technology, it remains as the most effective way to drive sales to ecommerce sites when compared to banner ads, Facebook, Twitter, and other social media alternatives. And anything that generates results can’t be written off. Let us register reasons for opting email marketing.
No doubt email marketing is an important tactic for converting leads into customers; but it generates results and moves leads down in the sales funnel only when it is undertaken with a strategic approach and without being intrusive.
At Marketing Penguin, we help you design the email marketing plan that’s impactful and result oriented. For this we start by defining your audience. This grasp on the people reading the email helps tailor the content to suit their interests while serving the companies goal of lead nurturing, relationship building, etc.