Does online advertising work? Do people click on paid results of a search engine? Do the display ads attract to convert? The answer is yes! The users look for relevance when clicking through the results of the search engines. Whether they are paid or organic is immaterial. The display ads when targeted properly help reach the right target audience at the right place. This coupled with the right message drives clicks and conversions too. What to expect from online advertising and how to make the most of it calls for a checklist of why choose this medium.
Marketing Penguin’s online advertising expertise includes campaign strategy and management across all digital platforms: